Case Study: Illumina


Illumina, a U.S. manufacturer of devices specializing in genome analytics, wanted to develop a branded audio interface for the “NextSeq 500”, a newly developed genome sequencing machine.


iV2 developed an on-brand audio logo for Illumina. Drawing on this audio DNA, iV2 then designed user-friendly UX/UI sounds for the NextSeq 500 device. The results enhanced the user experience of the genome sequencer, providing functionality congruent with the brand’s relatable sonic profile.


•Tech-savvy-ness: iV2 performed a functional, behavioral analysis of Illumina’s state-of-the-art engineering and translated it into a user-friendly sound profile.

•Approachability: The new sound profile provided the technology brand with a relatable audio representation.

Audio Logo & Sonification

Demonstration Video